Using a powerful and accurate set of tools from Call Credit we can help to map your data and also understand the demographics of your customers.
BBS really understand your customer data and in direct marketing data is king!
We can plot your customers on a map and understand where they are coming from.
These maps allow us to look at the hot spots for your customers and these can be aggregated by postal sector, district or area
The red and orange sectors are the strongest areas with the blue areas having the lowest sector penetration.
The density maps help to show up various boundaries such as estuaries but also motorways and other factors.
Detailed Density Maps
We can overlay many different elements such as roads and motorways to help understand exactly where your customers are coming from. As you can see quite often natural boundaries can make a difference to the catchment area.
Distance Travelled Analysis
Apart from plotting your customers on a map we can also work out the distance travelled from your store if required using as the crow flies measuring and often we see some interesting patterns in client data. Clients are often surprised at how close 80% of their clients are to their store.
Postal Sector Analysis
The postal sector reports rank your postal sectors by the number of customers you have in each sector. These are then colour coded to match the areas on the density maps.